NAMM 2019 Recap

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NAMM. Huge fun, huge blur. Super excited to have been able to share not only customs, but a bunch of the Conspiracy Series guitars. Proud to say that Sully Guitars will now be available in Chile through EAS, with a plan to expand into South America. We’re in conversations to get into the UK as well as Japan, so stay tuned for updates.

We’ve added new artists like Roman Surman, lead guitarist in Wednesday 13’s band, and he’s got his Conspiracy Series Elita and Raven out there with him. Longtime friend Andee Blacksugar (KMFDM, Black Sugar Transmission) has joined the artist roster, and we’ve got a few other artists that we’ll be announcing soon.

Special thanks to Victory Amps; they had a Conspiracy Series ‘71 Starling and 624 at their booth, and we look forward to future collaborations.

Enjoy some photos and videos below!

Head like a Hole!

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Buckcherry released a video today of their killer cover of the NIN classic Head Like a Hole. It’s the first single from their upcoming album, Warpaint, which comes out March 8. You can see Stevie D and his signature Conspiracy Series ‘71 SD in the video, but I’m warning ya; if you’ve had more than a little bit of coffee recently, this may feel a bit like a speedball!

"Head Like A Hole" is a track off of Buckcherry's long awaited album "Warpaint" out March 8, 2019. Stream "Head Like A Hole" via: https://red.lnk.to/HLAH Buckcherry on tour: http://buckcherry.com/tour/ Directed by Jeremy Saffer

The Conspiracy Series - Tinfoil hats not included

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I was really excited to reveal the prototypes for the Conspiracy Series last week at the NAMM show in Anaheim, CA. "What's the Conspiracy Series?" you ask? Why, it's the production line of guitars from yours truly! 

Made in South Korea by World Musical Instruments (same factory that produces Schecter, LTD, PRS SE, and many others), the Conspiracy Series gives me the ability to offer Sullys at less than half of the cost of a custom. The great thing about it is that they share some features with the custom, hand made guitars you're used to seeing from me (stainless steel frets, compound radius fretboards, premium hardware), but there are a few things I can do in the Conspiracy Series that would be cost prohibitive if offered as a custom (the combination of matte and gloss black in the paint job of the '71 SD, for example). The neck shapes are very Sully, the guitars feel solid, and all of the prototypes were acoustically loud and resonant. That's always been the main goal for me; if it rings before you plug it in, that's a good thing. 

'71 SD - Stevie D Signature model

While I was working on the idea of the Conspiracy Series on and off through 2017, I wanted to give the guitars in the series their own identity and style. For example, the Stardust has the 3/3 Aero headstock (which I've always thought was the best headstock for that model) instead of the Raven headstock that you've mostly seen with the Stardust, and it also has a forearm contour (all of the customs have a flat top and binding). Small changes, yes, but things that give them their own style.

The '71 Starling is based on the very first '71 I built; it's got a flat top and a forearm bevel that accentuates the shape of the body quite nicely. I also removed the wraparound bridge that is most commonly associated with the '71 and I think that the Hipshot hardtail bridge suits it very well. 

The headstocks all have the Sully logo, of course, but it's been adapted for the Conspiracy Series as you can see here

The first three guitars in the series are the aforementioned Stardust, the '71 Starling, and the '71 SD, which is the Stevie D signature model. Pricing starts at $1099 for the Stardust, the '71 Starling is $1199, and the '71 SD starts at $1249. Additional fan packages that contain extras like signed guitars, VIP Meet and Greets at Buckcherry/Josh Todd and the Conflict shows, and more. 

Pre-orders are open for a limited time, so check them out here. There are many different payment options available, and there's a bunch of extra information at the Conspiracy Series Facebook Group.

The guitars are absolutely killer, and I'm proud to have my name on them. I think you'll dig 'em, too. 

Sully

 

Stevie D and his '71 Trella on the cover of Guitar Player Magazine

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When you were younger, did you ever go to one of those shops that will put your photo on the cover of a magazine? Me too! I still have the photo of 13 year old Sully on the cover of Hit Parader complete with props to make it look authentic; a Harmony acoustic guitar, some sort of animal print suit jacket and metallic tie. Totally believable, and before you ask, no, you can't see it. 

Stevie and I joked about that kind of situation when he called me in late July to tell me that he was going to be featured on the January issue of Guitar Player magazine with record label mates Rich Ward (Fozzy) and Ryan Patrick (Otherwise). I was so excited for him, and that was kicked up a notch when he told me that he'd be bringing his '71 with him for the photoshoot. At this time, he had the white '71 he'd been playing on tour, and his next one was just about ready to go to Billy at Rock N' Roll Relics for paint and aging. Since this was such a special thing, I really wanted to get it wrapped up and to him in time for the photoshoot, and as you can see, we made it happen. 

This has been a very exciting year for Sully Guitars, and seeing a guitar that I designed and built on the cover of an iconic magazine like Guitar Player remains something I have yet to wrap my head around. Subscribers got their copies earlier this month, and I've been keeping my eyes open for when they hit the newsstands. That seems to have been today, as I finally got my hands on one (okay, ten), and like Ron Burgundy, I was trapped in a glass case of emotion (but for a nice reason, no one punted my dog off of bridge like poor little Baxter). 

It's as good of a time as any to be thankful, and I absolutely am. While I've been floored at times about how things have gone this year, I know that these moments in life can be fleeting, and it's what you do with them that counts. I'm enjoying this moment and thinking ahead, and I'm really excited for the present and the future. 

Sooooooooo, go grab a copy of the January issue of Guitar Player, eh? 

Zero is here-o!

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Long time Sully artist/guitarist extraordinaire Dee J Nelson's new album, titled Zero, is available to stream and purchase here! We're very proud to have Dee J playing his Sully guitars on this record, and hope you enjoy it. I think it's his most cohesive effort to date, and I've been cranking this record in the shop since I got my little hands on an advance copy. 

Also included in the album is a track from an upcoming project he has with singer Eric Liljehorn, titled Ravens. Obviously, I'm a big fan of the name! Dee J and Eric filmed a video for the song titled Ravens, which you can view below:

I hope you like the video and the album; check it out and tell a friend! Hell....tell all of your friends!

Stevie D on My Favorite Riff with Nikki Sixx

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Along with the Sixx Sense radio show, Nikki Sixx has been doing video segments for the Sixx Sense YouTube channel called My Favorite Riff. Past guests include Joe Bonamassa, Steve Vai, Tom Morello, and most recently, Stevie D of Josh Todd and the Conflict and Buckcherry!

Watch the episode below and enjoy!

In this episode of My Favorite Riff, Nikki welcomes his friend Stevie D (Josh Todd and The Conflict/Buckcherry) into the studio. Stevie tells Nikki why he switched from sports to music, about getting lost in the notes and how he was forced to play Stairway To Heaven for his mother's friends.

Sully swag packs are here!

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That's right, kids, Sully Guitars swag packs are now available while supplies last! 

Need a sticker? I got you.

Need a magnet? I got you.

Need an assortment of picks? I got you.

And just because I dig you...

For a limited time, enter promo code "FREESHIP" at checkout for free shipping in the US! 

I know, I know, it's an exciting time to be alive.

Go click that image and get you some. 

Grab some coffee and let's catch up!

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A Summer of Collaboration

2017 has certainly been an exciting year so far, and the summer has been filled with new experiences both personally and as a business. This year is flying by and it definitely feels as if there's not enough hours in the day. That said, here's what's happened this summer!

Camp Jackson Guitar Building Class

In early June, Grover and I hosted seven campers at his shop in Laguna Hills, California for a "Rock and Roll Fantasy Camp" style guitar building class. We had a lot of fun and built some killer instruments. 

L-R: Matt, Nick, Sully, Mike, Grover, Mont, Geoff, Chris, Rich

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Wait, what?

Collaborations continued through the summer in a way that I never would have expected. In May, I sent the Raven prototype to Nikki Sixx; he started following the Sully Guitars Instagram feed (you should, too! @sullyguitars), and he was interested in checking it out the Raven prototype. I sent it out, he liked it, and we started planning another one. As we discussed options, I learned that he prefers something that looks a little more worn in versus shiny and new. I know that the whole relic thing is one of those hot button topics in the guitar world, but I've always appreciated it as an art form; similar to set decoration in a movie. 

We decided that Nikki's guitar was going to be set neck (the prototype is a bolt on), mahogany body and neck, an ebony fretboard full of stainless steel frets. :) I had a couple of mahogany/walnut neck blanks already made, so I used one of them for his guitar. Nikki wanted to try out a P90 in the neck and happened to have a set of Seymour Duncan Phat Cats, so we're putting one of them in the neck position. The bridge pickup was given to him as a gift from his friend Stevie D (Buckcherry/Josh Todd and the Conflict), and was made by Arcane Pickups. It's got his signature engraved into the cover, and I think it'll look pretty sweet with the rest of the hardware (chrome Hipshot hardtail bridge and locking tuners). The finish and relic work is being done by Billy Rowe at Rock-N-Roll Relics, and it should be arriving back in Sullyville this week. I'm pretty stoked, to say the least. 

Welcome Stevie D! 

While working on Nikki's guitar, he told me Stevie D may be interested in the '71. After chatting with Stevie a bit, I sent a demo '71 Trella out, and it's been so great not only to see photos of the guitar getting heavy use on tour with Buckcherry (and now Josh Todd and the Conflict), but also getting to know Stevie as a person. He's a really good dude, and I'm honored to work with him. We quickly put together specs for another '71 Trella that balanced the model's modern stylings with a bit of a ratty feel mixed in. I learned early on that like me, he's originally from Chicago, and we agreed that we had to incorporate the Chicago flag to fit the guitar. This one was also sent to Billy at Rock-N-Roll Relics, and it was such a trip to see a '71 look like a vintage guitar. While the guitar was in the finishing/relic stage, we modified his white '71 to have a similar Chicago flag graphic on it, and you can see it here in the video for Rain by Josh Todd and the Conflict.

Here's Stevie's black '71 Trella all finished just in time for the Josh Todd and the Conflict record release party at The Roxy (Live photos by Front Row Perspective and Dustin Jack Photography)

Stevie and I have some really cool things planned for 2018, and you might get a peek at NAMM!

Welcome Adam Nañez!

Adam Nañez is a fantastic guitar player here in Dallas, and definitely a player you should know about. You can check out the Adam Nañez band here and here's a little snippet from a performance at the Gas Monkey Bar and Grill earlier this summer:

Adam has a '71 Trella in progress and is currently spending time with a Stardust. 

Nitro? Relics?

Yep, I'm happy to say that for you nitro folks, it's now an option (unless you want metal flake). I've not offered it in the past because I'm not crazy about how it ages over time, but for those who would prefer a nitro finish, the option is there. Same for relic'ed finishes. They're not for everyone (and really, what is?), but if you prefer that look, you got it. Still a hard pass on Bigsbys, though. :) 

Merch

In the spirit of trying to keep things fresh in the merch department, I've added a couple of new designs. A few months ago, I partnered with Threadless Artist Shops to handle Sully Guitars related tshirts and such, and you can get to the store by clicking here. There may be some swag packs sold off of the Threadless site (they don't really do bundles), so stay tuned for that. 

What's next?

While I'm not ready to spill all of the beans, I will tell you that there will be more 7 string guitars, I've got something really cool planned for the Stardust, and there will be standardized "production" versions of most Sully models. The idea is that they'll be built as I intended each of them to look (with different options for colors). These guitars will still be made locally, but will incorporate CNC machinery. I'm still going to be the one gluing up fretboards, necks (and doing oh so much sanding), as well as the fretwork and wiring and setup and, and, and....you get the point. If all goes as planned, there eventually may be a bit of a drop in pricing for the production series, and this will slowly roll out in 2018. Of course, custom options will always be there for those who want something a little different from the production series guitars, but that pricing is likely to adjust somewhat in 2018. There's a lot more on the horizon, but that's the extent of what I'm comfortable sharing at press time. 

Until next time, 

Sully